STRATEGIC MANAGEMENT Essay Example | Topics and Well Written Essays - 2000 words

STRATEGIC MANAGEMENT - Essay ExampleTable of Contents Executive Summary 2 Introduction 4 During chief executive officer Jim Cantalupo Management 4 Strategic Vision 4 Core Competences 5 Competitive Advantage 5 Resources Used 6 Successful Management Strategy and the Reasons and Elements of Jim Cantalupos Strategy 6 After CEO Jim Cantalupo Management 9 The New Strategic Approach McKinseys 7-S material 9 New Strategic Approaches through the Application of Ansoff Growth Matrix 13 Conclusion 16 References 17 Bibliography 20 Introduction McDonalds has been operational in the US commercialise for many years and has grown inter subject arealy by establishing its brand value in the world. There were various challenges during the development shape of the company and there were problems related to business strategies implementation in expanding the stores of McDonalds. The study reflects the business strategy that was implemented by CEO Jim Cantalupo during his tenure in McDonalds. During C EO Jim Cantalupo Management Strategic Vision Strategic vision of a company is the representation of the core values, beliefs and philosophies (Air University, 2010). Jim Cantalupos strategic vision was upon developing new customers and non increasing the numbers of the restaurants. Since the market was focused upon targeting the competitors customers, he concentrated upon new customers. Jim Cantalupos vision was upon offering healthier food. For existing customers, his vision was to enhance the take aim of service with hygienic environment and commitment to deliver service within stipulated time. His vision was upon innovation and introduced new products for all categories of customers. Core Competences Core competencies are the peculiar attitude, skills, knowledge and behaviour that contri only whene to excellence (University of NebraskaLincoln, 2002). McDonalds core competence is in its operations and infrastructures. The organisation is competent for production and timely liv ery of affordable foodstuffs to wide chain of customers. The company has developed its core competency through low cost foodstuffs, high speed service and consistent calibre strategy. These factors influence the customers to be attracted and being loyal towards the company. The core competency of the company is supported through its brand image, relationship between customers and suppliers, strong financial resources, market leadership and product value (Zamarripa & Wylie, 2000). Competitive Advantage According to Investopedia, The advantage that a firm has over its competitors assisting in generating margins and sales and retaining customers than its competitors is firms belligerent advantage (Investopedia, 2010). McDonalds competitive advantage is gained in the industry of fast food restaurants. The companys innovative menu and introduction of wide range of foodstuffs have made the company gain competitive advantage over others. The food is affordable and value for money offerin gs aid in retaining the customers. Its franchisee based warning has been able to strengthen its financial position and played a significant part in their global expansion. It is a penny profit business but still with hard work, it has been successful. Through the global presence, economies of scale operations have led McDonalds to gain competitive advantage over others in national and international markets. Resources Used